Fab Has Its First Million Dollar Day; Sold More Than $6.5M Worth Of Products This Past Week


Design focused e-commerce site Fab released a number of data this morning, and it’s impressive to say the least. Fab has sold more than $6.5 million worth of product this past week, up from $1.7 million during the same period last year. That’s up 300 percent from last year.

Fab also hit an all-time single-day high of more than $1.3 million in sales on Cyber Monday, November 26. That compares to $350,000 on the same day last year, up more than 3.5 times. That also marks Fab’s first million dollar day. Average order value was up more than 10% from previous weeks.

Fab averaged $933,500 per day during this past week. Mobile has also been huge for Fab. Over 1/3 of sales was via Fab’s mobile apps on mobile devices. Fab saw record logins and purchases on iPad particularly. And for the first time, iPad and iPhone sales were almost equal. iPad also led all other platforms (vs. web & mobile phone) in terms of number of items per order and overall basket size.

A few other data points: More than 10% of every login to Fab resulted in a purchase. Fab sold more than 200,000 unique products.

Fab says that this coming Monday is the official “Cyber Monday” in the United Kingdom, and the company says that it will update its numbers soon.

Regardless, the fact that Fab is having its first million dollar day this holiday season is both a testament to the growth in e-commerce this holiday season as well as to the fact that Fab is growing both as a business and a brand.